DuckDuckGo vs Amazon
Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →| Category | DuckDuckGo | Amazon |
|---|---|---|
| Overall | B+ · 84/100 | D · 40/100 |
| What they collect | Positive (91) | Concern (28) |
| Who they share it with | Positive (80) | Mixed (48) |
| What you can do | Positive (85) | Mixed (45) |
| What they promise | Positive (78) | Mixed (52) |
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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