Brave vs Apple
Based on our analysis, Brave is the more privacy-respecting choice overall.
BACK →| Category | Brave | Apple |
|---|---|---|
| Overall | A · 86/100 | B+ · 78/100 |
| What they collect | Positive (88) | Mixed (72) |
| Who they share it with | Positive (85) | Positive (82) |
| What you can do | Positive (84) | Positive (80) |
| What they promise | Positive (83) | Positive (82) |
Brave's browser collects no browsing history and routes most sensitive requests through its own proxies to strip your IP address — the privacy architecture is genuinely sophisticated — but it's a US company, Safe Browsing on mobile exposes your IP to Google or Apple, and Leo AI feedback submissions can include full conversation transcripts retained for a year.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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