Brave vs Amazon
Based on our analysis, Brave is the more privacy-respecting choice overall.
BACK →| Category | Brave | Amazon |
|---|---|---|
| Overall | A · 86/100 | D · 40/100 |
| What they collect | Positive (88) | Concern (28) |
| Who they share it with | Positive (85) | Mixed (48) |
| What you can do | Positive (84) | Mixed (45) |
| What they promise | Positive (83) | Mixed (52) |
Brave's browser collects no browsing history and routes most sensitive requests through its own proxies to strip your IP address — the privacy architecture is genuinely sophisticated — but it's a US company, Safe Browsing on mobile exposes your IP to Google or Apple, and Leo AI feedback submissions can include full conversation transcripts retained for a year.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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