Apple vs Spotify
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | Spotify |
|---|---|---|
| Overall | B+ · 78/100 | C · 52/100 |
| What they collect | Mixed (72) | Concern (38) |
| Who they share it with | Positive (82) | Concern (40) |
| What you can do | Positive (80) | Mixed (68) |
| What they promise | Positive (82) | Mixed (57) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Spotify tracks everything you listen to, infers your interests from your behaviour, and feeds that data into a broad advertising machine — including third-party ad partners who send them data about you too. Controls are better than most, but your listening history is kept for the life of your account with no way to stop it.
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