Apple vs Samsung
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | Samsung |
|---|---|---|
| Overall | B+ · 78/100 | D · 39/100 |
| What they collect | Mixed (72) | Concern (25) |
| Who they share it with | Positive (82) | Concern (32) |
| What you can do | Positive (80) | Mixed (50) |
| What they promise | Positive (82) | Mixed (45) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Samsung's data appetite is unusually broad for a hardware maker: voice recordings stored on servers with potential third-party retention, keyboard input logging via Predictive Text synced across devices, and persistent hardware identifiers that survive ad-ID resets. The company explicitly acknowledges that sharing with business partners may constitute a data sale under US law (CCPA). Full GDPR-grade rights are reserved for EEA/UK/Swiss residents; everyone else gets basic access and deletion with no response-time commitments. Retention timelines are vague and there are no named security certifications or breach notification windows.
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