Apple vs NordVPN

Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.

NordVPN genuinely doesn't log your VPN activity — that part of the privacy pitch holds up — but outside the tunnel it runs a large advertising and analytics infrastructure full of US-based trackers, shares data within a broad corporate group, markets to you for a year after you cancel, and retains billing records for a decade.