Apple vs Netflix
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | Netflix |
|---|---|---|
| Overall | B+ · 78/100 | C+ · 58/100 |
| What they collect | Mixed (72) | Mixed (52) |
| Who they share it with | Positive (82) | Mixed (50) |
| What you can do | Positive (80) | Mixed (62) |
| What they promise | Positive (82) | Mixed (60) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.
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