Apple vs Ente
Based on our analysis, Ente is the more privacy-respecting choice overall.
BACK →| Category | Apple | Ente |
|---|---|---|
| Overall | B+ · 78/100 | A · 91/100 |
| What they collect | Mixed (72) | Positive (92) |
| Who they share it with | Positive (82) | Positive (86) |
| What you can do | Positive (80) | Positive (88) |
| What they promise | Positive (82) | Positive (89) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Ente is an end-to-end encrypted photo and file storage service where only you hold the decryption keys — the company genuinely cannot read your files even if ordered to; no cookies, no usage analytics, biometric processing happens on-device, and all 19 third-party providers are named; the main caveats are US/Delaware incorporation, PostHog analytics on the website, and some US-based storage and email infrastructure.
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