Amazon vs NordVPN

Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.

NordVPN genuinely doesn't log your VPN activity — that part of the privacy pitch holds up — but outside the tunnel it runs a large advertising and analytics infrastructure full of US-based trackers, shares data within a broad corporate group, markets to you for a year after you cancel, and retains billing records for a decade.