Amazon vs Ente
Based on our analysis, Ente is the more privacy-respecting choice overall.
BACK →| Category | Amazon | Ente |
|---|---|---|
| Overall | D · 40/100 | A · 91/100 |
| What they collect | Concern (28) | Positive (92) |
| Who they share it with | Mixed (48) | Positive (86) |
| What you can do | Mixed (45) | Positive (88) |
| What they promise | Mixed (52) | Positive (89) |
Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
View full analysis →Ente is an end-to-end encrypted photo and file storage service where only you hold the decryption keys — the company genuinely cannot read your files even if ordered to; no cookies, no usage analytics, biometric processing happens on-device, and all 19 third-party providers are named; the main caveats are US/Delaware incorporation, PostHog analytics on the website, and some US-based storage and email infrastructure.
View full analysis →